Welcome Lindsay Reuter!

lindsayFor years Lindsay Reuter has been the hidden ‘secret’ to The Reuter Team and been in the background managing client transactions, ordering pictures, sign installations, and doing all the office ‘stuff’.  Lindsay will be transitioning from our Client Care Specialist to Real Estate Specialist.  Lindsay has a commitment and passion that cannot be matched and will always go the extra mile for her clients.  She is committed to giving back to Heroes that serve our community and our nation through the Homes for Heroes Program.   The Homes for Heroes Program rewards Law Enforcement, Firefighters, Medical Professionals, Teachers, and Military for their service by providing them with significant savings when they buy or sell a home.  If you would like more information please visit www.homesforheroes.comor contact her at lindsay@thereuterteam.com

Kyle Henry joins The Reuter Team

38750948_735366536815697_4094707694135410688_nPlease help us in welcoming Kyle Henry to The Reuter Team!  Kyle is an Air Force Veteran and specializes in Real Estate in Sun Prairie and surrounding communities.  Kyle brings with him his superb work ethic, outstanding client service, and his supreme knowledge in investing.  Kyle’s first question when joining the The Reuter Team was, “how I can be a part of the Homes for Heroes Program and give back to others”, at that moment we knew Kyle and our team were a perfect match.  Kyle joins The Reuter Team in being the #8 Real Estate specialist in the Nation for Homes for Heroes and the top affiliate in the state of Wisconsin.  For more information on buying, selling, investing or  Homes for Heroes you can visit www.homesforheroes.com or e-mail him at kyle@thereutertam.com

January Sales Report

Real-Estate-MarketHow’s the real estate market?   Prices are up, demand is high, and mortgage rates remain low.   Learn more about the housing market in January and what our predictions are for spring.

Housing Market

Each winter we get asked, “Should I wait til Spring to sell my home?”.  During the winter months the market is slower, but the buyers tend to be more serious.  We are still in a seller’s market in Dane County which means their are more buyers looking for homes than what is available.  We have about 3.5 months of inventory currently available, compared to 2 1/2 years ago at this time we had 5.6 months inventory available.  For a balanced market we should be around 6 months of supply (inventory).   This winter we have seen the average price of homes increase 2.8%.

Mortgage Rates

We are seeing mortgage rates start to inch up little by little.  In January the average interest rate was 4.15% according to WRA President Michael Theo.  Rates have increased since 2012 at this time when they were 3.35% Theo stated.

Moving Forward to Spring

The market is not slowing down anytime in the near future, as the inventory shortages are going to continue through the rest of the year and into 2019.  With the prediction of the interest rates increasing to 5% in the 4th quarter of this year, we will see demand to buy homes increase in the 2nd and 3rd quarters as buyers try to avoid the higher rates.  This increase will push inventory levels lower than where they currently are and homes prices will continue to rise.

Buyer what does an interest rate increase mean to you?   An interest rate increase will affect what you can afford for a home.  For instance, on a $300,000 home with an interest of 3.25% and a down payment of 5% on a 30 year mortgage your payment would be approximately $1241 according to BankRate.com.   Take the same terms with a 5% interest and the same home will be $1530 per month.  That is a difference of $289 per month.   This can be scary, but interest rates are only going to keeping rising from here.  How high and for how long?  That is the uncertain, if we had to guess we would say for the next 5-7 years as long as the economy keeps doing well

If you are thinking about buying a home the steps you need to… Contact us.  We will set up a first time meeting to go over the home buying process, learn what would like in a home, and areas you would like to live.  We will also talk about different contingencies, financing, and establish a timeline to make sure you get the keys to your new home in time before your current home sells or your lease ends.    You can contact us below or call 608-834-3341 to get started or e-mail us info@thereuterteam.com

Taking a peak at homes on the market?  Use the most trusted app in Real Estate – Home Scout.  More accurate, more updated, your information is secure and never sold.  You can even find the closest coffee shop or gas station near your home!  Want to know about schools?  It gives your the ratings!   To download HomeScout click here or go to the Apple Store/Google Play download HomeScout – register as a new user and use VIP Code Badgers.

If you are thinking about selling a home…  Contact us for your free market analysis of your home.  A market analysis will show you similar homes for sale, homes that have sold, and homes that did not sell (expired).  When we present your market analysis we will do a walk through your home and give you staging tips/advice to make sure your home sells for top dollar.  We will establish a timeline based on if you are relocating, moving to another home in the area, or building a home.   When the time is right we will have our professional photographer come take photos and video your home and then start our pre-listing marketing plan!  Our pre-listing plan is designed to get lots of excitement and get everyone talking about your home.  We do this by social media blasts, post cards, door knocking, invitation only ‘viewing’ for neighbors, and cap off the week with the grand finale – a MEGA OPEN HOUSE!

Schedule your free market analysis by contacting us below or call 608-834-3341 to get started or e-mail info@thereuterteam.com

Wanna build your dream home?   Contact us to learn how we can get you $5,000 in FREE Upgrades!!


Are you a Firefighter, Law Enforcement, Military, Heathcare Work, or a Teacher?  First, THANK YOU!!  You guys are amazing.  Second, contact us to learn how we reward you for service by helping you save thousands when you buy or sell a home!


The Reuter Team is powered by Home Buyers Marketing II Inc.   Providing our clients with the most advanced technology available for their home search.

Market SnapShot – Dane County

Market-SnapshotLast week in Dane County we saw 144 new homes come on the market.  Of the 144 homes, 16 got accepted offers and 26 are currently being withheld from the market.  The Dane County housing market is still a ‘seller’s market’.   A seller’s market occurs when their are more buyers than homes listed (supply vs. demand).  Many new homes that are being listed between $150,000-$300,000 are seeing multiple offers within a day or two of being listed on the MLS.

For home buyers, interest rates have inched up a little over the past few weeks but still remain low compared to historical standards.  Experts predict that interest rates will continue to increase during the next two quarters and by the end of the 4th quarter will end around 5%.  Our buyers are seeing great success in this market as we have a few tricks up our sleeves to give our buyers the advantage.  One of the advantages our buyers have is with the HomeScout app.  The only app that directly connects to the MLS and filters homes that have accepted offers or that are sold.  It’s also safe and secure, and your information is never sold to anyone (no random phone calls 🙂 To download the app click here!

Dane County Housing Numbers

New homes 144 Homes

Accepted Offers 16 Homes

Currently Withheld from market 26 Homes

Sold Homes 39 Homes

Current Homes on Market 615

Under 150,000 – 16 Homes

$150,000-$200,000 – 32 homes

250,000-300,000 – 56 Homes

300,000-400,000 – 155 Homes

400,000-500,000 – 128 Homes

500,000-1,000,000 – 154 Homes

1,000,000+ 29 Homes

To get a detailed listed of homes on the market please download the HomeScout App (VIP Badgers) or contact us by filling out the form below.



All information provided from John Reuter, a licensed Realtor with Home Buyers Marketing II Inc.

Open Houses this Weekend! (2/10-2/11)


Market SnapshotThe real estate market in Dane County is on FIRE!  We are continuing to see an extreme inventory shortage and homes are getting scooped up as soon as the hit the market.

Selling – If you are considering selling your home now is a great time as prices are up 4-6% from last year and interest rates remain low.  Homes are seeing multiple offers within days of hitting the market.  If you are thinking about selling contact us at 608-834-3341 or e-mail john@thereuterteam.com for your FREE, No Obligation market analysis.

Buyers – Now is still a great time to buy as interest rates remain at historic lows.  Their is an inventory shortage, but we have the technology and negotiating skills to keep you one step ahead of the competition.  Download our mobile app and start searching for homes today!   Contact us 608-834-3341 or e-mail john@thereuterteam.com to learn more!

We have broken down Open Houses for this weekend and sorted them by school district below.





Monona Grove

Sun Prairie



If the snow keeps you in or you don’t have time to go to the home you would like to see  contact us and we can schedule a private showing for you.   We can be contacted at 608-669-4226 or john@thereuterteam.com

Have a great weekend!

The Reuter Team


John Reuter is a licensed Realtor with Home Buyers Marketing II Inc. and your local Homes for Heroes affiliate!

The Road Map to Buying your first home!


What is the perfect house?  Where do we want to live?  What should we offer?  What comes next?  My friends and family are saying this.  When you are thinking of buying your first home or your second or third a million things are going through your head.  At The Reuter Team, our Realtor’s guide you through the process one step at a time making your transition to home ownership easy!  That’s right, we said easy!

First Contact – Our agents start working for you at first contact listening to your needs, wants, and any questions you may have.  We schedule a ‘meet and greet’.

Meet and Greet – This is an informational casual meeting.

  • Our goal is to tell you more about us, what we have to offer, and to learn more about you and your family.
  • Go over the home buying process from start to finish to give you a general idea of what to expect as we navigate through the process.  This includes financing, different contingencies, market conditions, and buyer agency.  Don’t worry, we only talk about buyer agency.  You are not signing any paperwork or contracts!
  • Review timelines.  We work backwards from any leases or obligations you have and set target dates of when you should start looking for homes, when you should have an accepted offer by, etc.
  • The last part is the best part!  This is where we talk about your dream home!  We make a list of must haves, wants, and explore the market to show you what is available.

The next steps will vary depending on your individual situation and the targeted dates we set.  Typically we will get you in touch with one of our preferred lenders to start  pre-approval process.  Once we get the green light from the lender we start scheduling showings!  This is by far the most fun part of the process besides the day when you get you close and get your keys.  Let’s schedule your meet and greet!  Contact John Reuter 608-669-4226 or e-mail john@thereuterteam.com

Start Exploring the Market with HomeScout!

27067779_2121835308044756_2890819372296055970_nHomeScout is most advanced Home Search available.  HomeScout directly connects to the MLS, so you are seeing the same information that a Realtor gets.  HomeScout filters homes that have accepted offers and that are sold so you only see properties that are available.  The other major advantage is with HomeScout is you create an account and your information is secure and remains private.  Other apps such as Zillow, Realtor.com, and Trulia capture your information and sell it to the highest paying Realtor.   Those sites also have homes that have accepted offers, were never on the market, and that are sold.

 To download HomeScout  click here


Go to Google Play or Apple Store search HomeScout and use VIP code Badgers


The Reuter Team is dedicated to helping Heroes that serve our communities and our nation.  If you are a police officer, firefighter, medical professional, teacher, or in the military we reward giving you back a portion of our commission and have coordinated with lenders, title companies, home inspectors, and other real estate services to give you discounts!   The average Hero saves $3,000 on a $300,000 home purchase!   Click here to Learn more!


2017 Mill Rates – Dane County

The 2017 Mill Rates for Dane County have been compiled can be downloaded by here (2017 Mill Rates)!   If you have any questions on Mill Rates or would like the mill rates for another county please let us know.  – Thanks!

Are you searching for your dream home?  Download our mobile app that directly connects to the MLS!  You can save favorites, see tax information, nearby school ratings, stores, shops, view mortgage information and so much more!   To download HomeScout click here > https://homescout.app.link/Badgers

James Immel joins The Reuter Team!

FullSizeRPlease help us in welcoming James Immel to The Reuter Team!   We have known James for years and are super excited that is joining our team!  He is an all around great guy that we know will go above and beyond for clients and will be an example for all other Realtors to follow.  He’s also an Air Force Veteran!

If you are looking to buy or sell contact James!  He can be reached at 920-960-4300 or by e-mail james@thereuterteam.com

7 Reasons You Need A Buyer’s Agent When Buying New Construction

new-homeDo I need a real estate agent when buying a new home? Inquiring minds want to know.

When you decide to take the leap and buy a new construction – a home you get to customize and be the first to live in – it can seem so easy. You are the one calling the shots, and there is no risk of winding up in a home with a bunch of problems caused by previous owners.

Unfortunately, if you go forward blindly into your home purchase you will not be the first to discover that buying new construction is not as simple, or as trouble free, as you imagined.

There is still a lot that can go wrong, and you can still wind up with a property that is not nearly as perfect as you expected.

One of the questions buyers often wonder is whether it is necessary to have a buyer’s agent when purchasing new construction. The answer is a resounding yes!

The truth is, you need a buyer’s agent to look out for your interests when buying new construction. As with any home purchase, there are too many potential pitfalls, hidden risks, and complications involved in the process to guarantee a good result unless you have experienced help.

In fact, it is vital to have a list of questions to ask a builder before moving forward. The answers to these questions could have a dramatic impact on whether you enjoy your home building experience or end up a frustrated mess! You will find this is one of the best resources around on what to think about before buying a new home. Be sure to read it!

You will find this is one of the best resources around on what to think about before buying a new home. Be sure to read it!

1. Your agent can help ensure you hire the right builder.

Without a doubt, one of the top reasons why you should have a buyer’s agent when purchasing a new home is to be able to get a professionals advice on the reputation of the builder.

One of the greatest things about working with a good Realtor is that you benefit from his or her network of agents, vendors, lenders and other industry professionals. Word gets around when businesses or service providers don’t take care of their customers in the real estate industry.

If there is a builder in your area that isn’t reputable, chances are the agent will know about it. On the flip side, he or she is likely to have heard about the builders that go above and beyond for their customers.

With new construction just about anything can go wrong. You are after all building a home that takes a while to construct. There are any number of things that can cause problems including weather, labor shortages, as well as issues with materials.

Some builders have an exceptional reputation for delivering homes on time. Others are the exact opposite. In fact, one of the greatest complaints you find from those buying new construction is the builder’s inability to complete the home on time.

It doesn’t come as a shocker to know how stressful buying and selling a house at the same time can be when your new home is not going to be completed on time!

2. Your agent can help guide you when it comes to the lot, location, and neighborhood.


The best value in real estate is not always clear without extensive experience to guide you. While you can just go with your gut, working with your agent can help ensure you make choices about your purchase that will best serve your interests.

Picking out the best lot, the right community for your lifestyle, the neighborhood features you want and the upgrades that are worthwhile – your agent can help out with all of these things. You are the final decision maker, but the best leaders have capable advisers to help guide their choices.

While you can choose to work with any real estate agent, having someone in your corner with experience selling new construction can be a huge asset!

For example, in new construction, the lot you choose can have significant consequences. Quite often buyers will be choosing a lot from a classy looking neighborhood plan. It will look all green and pretty. The fact of the matter is you really don’t know what you’re getting from looking at a builders marketing plan.

An agent who knows new construction inside and out will ask to see the lots specific site plan. From this, you will be able to gather the topography of the lot. Maybe you don’t want a steeply sloping lot? How about finding out there is a large drainage ditch in your backyard? Maybe you will discover there is a large utility box smack dab in your front yard! Are you getting the point here?

Many buyers do not think of these things until they have committed to a contract and it’s too late.

Someone who is in your corner can also check out other things that may impact the long-term value or your property.

This is another great reason why it is paramount to have skilled buyer’s agent in your corner.

3. A buyer’s agent can guide you on appropriate upgrades and plan modifications.

One of the nice things about new construction is you should be able to customize the home to your exact needs and wants. Of course, like any other home, there are certain amenities that are going to be more important than others. Without proper guidance, you could easily spend a lot of money on things that don’t matter when it comes time to sell.

Again, an experienced buyer’s agent can guide you into some of the best new home upgrades with the highest return on investment. Some improvements really make a difference, while others are throwing money away.

An agent who also has experience working with builders from the ground up can often be great consultants for making small modifications to a plan. I can’t tell you the number of times I have tweaked a builders standard plan into something better.

This is the kind of advice that can help you years later when you go to sell.

4. Your agent will make sure all the paperwork, including the contract, is in order.

Having a buyer’s agent isn’t just important when buying a new home. Having a fiduciary in your corner is always important. Many folks often wonder what does a buyer’s agent do for you. Real estate purchases involve a lot of paperwork, documents that can be confusing and overwhelming. Your agent will make sure all the paperwork is filled and filed correctly.

He or she will also help you review any contracts you sign to make sure you are protected and that you are getting what you think you are getting. Your agent will verify that all aspects of the contract are understood by you and that you are OK with them. If there are any issues, the agent will notice them and be capable of explaining them clearly to you and to the builder.

Your agent can also recommend an attorney who will add addenda to the contract that will guard against complications should something go wrong. Typically, a builders standard contract is written in a highly protective manner that favors the builder.

The attorney can help protect your interests including looking over the thoroughness of the building specifications and builders warranty.

5. Your agent will negotiate on your behalf.


When buying new construction it is imperative that you have a buyer’s agent. Someone who is in your corner representing your best interests. You do not want to go directly to the listing agent in most circumstances. In many states, this is what’s referred to as dual agency.

A real estate agent is supposed to explain how dual agency works but many agents don’t know themselves or explain it in a way that makes it sound perfectly fine for a consumer. It is not. A Dual agent is a neutral party in the sale. They are not allowed to guide you as a buyer’s agent would by law!

With dual agency, you have nobody in your corner to negotiate on your behalf. Dual agency is, in fact, the dumbest thing that was ever created in the real estate industry.

A strong negotiator understands the true value of all aspects of the deal. Your agent understands what you want and need. He or she also understands what the builder values most. Because your agent sees both sides clearly, he or she is the one most capable of negotiating a deal that will be to your benefit.

For example – everyone knows the builder will want to sell the home for the highest price possible. But the builder is not just motivated by making as much money as possible from the sale. The builder also wants to keep the price high because it helps the builder sell the next home for a similar price.

The builder can point to your sale and expect the next buyer to accept a price that is somewhere near what you paid. However, because keeping the price at a certain point is so important, it means that the builder might be willing to give you other concessions in negotiations – such as offering upgrades.

Keep in mind, however, that every market is different. If the builder is selling all his homes at full price and not give away any upgrades, don’t expect your agent to perform miracles. In some areas, builders can’t build the homes fast enough to keep up with buyer demand. Don’t expect a builder to discount when they don’t need to.

5. Your agent is a professional that will represent you through the entire buying process.

Anyone with the financial means to buy a new home can go find a builder and purchase new construction. Unfortunately, doing things this way puts the buyer at a considerable disadvantage. Not only does the average person not have the ability to determine which builders are reputable, he or is also likely to be taken advantage of by the professionals working for the builder.

It doesn’t have to be malicious, it’s just business. The builder and the employees of the builder are there to make as much money as possible.

With a reputable buyer’s agent, you get to step back and make the key decisions that will get you what you want – while the agent filters all the marketing, salesmanship and other noise into the facts that will help you make the best choice. Your agent will find builders that you can trust and will help you see the offerings of each builder clearly so you can compare and choose what is the best value for you.

6. The agent at the builder’s site represents the builder, not you.

Keep in mind that the real estate agent working for the builder is focused on the best interests of his client – the company selling the homes. You deserve to have your own agent, someone who will be looking out for you. Most of the time, the site agent will be happy to work with your agent. But even if he or she isn’t, you should still have your own agent to protect your interests.

When buying any home it is always wise to have an exclusive buyer’s representative in your corner fighting hard for your best interests. There are so many questions that can come up when buying new construction. You want a trusted advisor you can bounce your questions off of.

Asking advice to a builder representative is going probably going to get you very different answers. Hopefully, by now you understand why having a buyer’s agent when purchasing new construction is paramount to your success.

6. $5,000 in FREE Upgrades!

We saved the best reason for last.  When you build your dream home with us we will give you $5,000 in FREE Upgrades!  This works with any builder!

If you are considering building a new home in 2018 in Dane County contact us and we can set up an initial meeting to go over the home buying process and narrow down builders that will work the best for you.    We can be contacted at 608-669-4226 or by e-mail john@thereuterteam.com





Like velvet pieces many designers have noticed a shift and that more decorators are partial to fixture from local artist and small businesses, especially lighting. Artisan fixtures personalize your home, and like natural elements, helps shifts homes focus from the tech world to the natural world.



Stepping away from the tech-obsessed decor we saw dominate the 2017 design trends, 2018 move towards fresh, natural materials such as stone, copper, concrete, and granite. These elements will help bring an organic and serene ambiance to any space while reflecting the world around your home. Get some ideas on how to add natural elements to your urban abode.



Believe it or not, velvet was seen as old fashion and stuffy, now viewed as a luxurious yet funky. This multi-dimensional fabric has already started gaining a lot of attention, leading many designers to believe velvet decor will be one of 2018’s most sought-after trends. Get inspired by our designers selection of velvet sofas.



This decorating trend has been around for awhile, in the upcoming year. However, we will see floral patterns in a new light. Decorators expect to find exaggerated proportions and contrasting colors used for this timeless decor pattern.



Rose gold was one of 2017’s most used decor trend, yet for 2018 we are expecting to see less rose gold and more copper accents, along with a mixture of other metals. With it’s red and orange tones and overall earthy hue, copper is a much-needed breath of fresh air for the new year. Don’t forget to check our guide for including Metallic objectsinto your home.



Though muted colors can help you avoid making spaces feel overwhelming, designers believe that 2018 will be a year where bolder colors are preferred. Richer hues throughout your home can make your more muted furnishings and decorative decor pop. Lookout for dramatic reds, statement pinks, bold yellows and organic greens.



2018 is setting up to be a year where we wave goodbye to stainless steel and polished nickel, and welcome brass accents back into our homes. Brass is a surprisingly warm and subtle alternative to the expected steel accents.



A truly timeless design trend, black and white furnishings will want to be on your list of trends to incorporate into your home’s decor this 2018. The visual contrast of black and white will provide a sense of balance and boldness to your home’s space. Need some inspiration? Read our tips to decorate with black and white.



A massive hit in 2017, this trendy hue is getting a lot of attention. We’ve already seen this pink shade make its way into home decor and fashion, but for 2018 get prepared to incorporate this hue in new creative and unique ways, as an easy way to update any space.

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The past few years we have seen designers and homeowners gravitate towards cooler colors such as blues and greens, so we are excited that warmer tones are going to be in for the new year. Tonal reds are a great way to add complimenting contrast while providing the warmth that makes your home more inviting.



Similar to floral patterns and brass decor, incorporating geometric patterns is no new trend. Yet for the new year geometric patterns are expected to become a dramatic presence. Colors will be bolder with oversized patterns. This is a trend that will help make a bold statement in any room. A chic and easy way to incorporate this pattern into your home decor is adding geometric throws.



Some may wonder why concrete has left the construction zone, yet 2018 will be the year it steps into many homes decor. Providing a crisp, clean look that’s easy to compliment Concrete isn’t just for countertops. Geometric concrete tiles will become increasingly popular and pair two of next years hottest design trends into one stylish piece.



A trend that many will be shocked to see making its way back into the new year. The vintage lights we are expecting to see will be less exposed lighting and more of vintage pendants and sconces, in brass and copper finishes. 2018 will be a year where trending designs come together in unison.



Also known as Trough sinks, bucket sink joins the list of vintage design trends that are predicted to make a massive comeback in the next year. Farm-house inspired, these pans are family friendly and will add personality and a touch a nostalgia to any kitchen or bathroom.



Previously this shade of yellow was seen as too overwhelming and dramatic, yet in the coming year, the bolder the better. Yellow is a color that exudes happiness, confidence, and cheer. Whether used in accents or statement pieces, burnt yellow is sure to make your home feel joyous in 2018. If you feel that this is a risky color, read our designers  guide to incorporate yellow accents



With many old design trends coming back in style this 2018, such as velvet and geometric patterns, our designers are expecting to see many nods to the 70s era. 70’s chic decor is all warm palettes, funky textures, and abstract silhouettes. Incorporating this trend into your home will bring out amazing personality into every living room or bedroom design.



Many seem to stay away from wallpaper in general, yet 2017 was a year that saw wallpaper used in more homes. 2018 will be no different, and it is all in print. Agate wallpaper is making a splash for its pops of colors, and its natural uninformed lines and colors perfectly marry both the bold and natural trends we expect for 2018.